services

our work

book audit

contact

book audit

our work

contact

services

our work

book audit

contact

Polaroid of person sitting criss cross on floor typing on laptop

Co-founders of Common Thread branding studio collaborating and laughing together

Strategy • Branding • Web design • Evansville, IN

The creative studio for small businesses ready to grow their brand.

free brand audit

see our work

• STRATEGY • BRAND IDENTITY • CUSTOM WEBSITES • graphic design • creative direction • messaging

two pieces of paper laying on one another

a cup of coffee that has left a ring on the desk

a journal notebook with notes about user journey and marketing info

a sticky note with a to-do list with marketing type items

polaroid of woman shouting into a rotary telephone.

"what am i missing?" written on a sticky note

who we're for

You've got a lot
on your plate.

Between running the business, serving your clients, and figuring out why your Instagram doesn't match your website, the brand keeps getting pushed to tomorrow.

don't do it alone

What we do

We build brands that
work as hard as you do.

We build brands that work as hard as you do.

Your brand should attract the right people, your website should convert them, and everything else should keep the story consistent. That's exactly what we build, and we start with strategy to make sure it actually works.

our services

see our work

Strategy

We sit down with you, ask the hard questions, and build the direction that makes every creative decision easier and every dollar work harder.

Branding

Websites

Creative Assets

smartphone displaying instagram engagement metrics

Flat lay of branding and design materials including sunglasses, notebooks, and a phone on a warm-toned surface

What we believe

A different
approach.

We help businesses create alignment between who they are, what they do, and how they show up. Because when those pieces work together, communication becomes clearer, decisions become easier, and growth becomes more intentional.

polaroid of Creative Direct with text "the right things feel clear"

Our Work

Nonprofit

Hoosier Cowboy Association

brand strategyvisual identitycustom websiteprint collateralongoing retainer

A growing nonprofit came to us with a passionate community, a flagship annual rodeo, and a lot of moving pieces. Together, we built a clearer brand foundation and digital presence while navigating evolving ideas, shifting priorities, and the realities of building something community-driven.

View case study→

Our Work

Nonprofit

Hoosier Cowboy Association

brand strategyvisual identitycustom websiteprint collateralongoing retainer

View case study→

Common Thread Co. Creative Director Molly, co-founder of the Evansville branding and web design studio

Who we are

Two creatives building
brands the right way.

Two creatives building brands
the right way.

Two creatives building brands the right way.

We both came from agency environments that prioritized volume over quality. So we built something smaller — a studio where every project gets the attention it actually deserves.